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Get in front of customers by using the right keywords when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
With Google, there’s something for every business and every prospect at every stage of the buyer’s journey. Bidding on broad keyword search terms like “accounting software” will show your ad to prospects at the earlier stages of the product research process and allow you to fill the top of your funnel with two really simple but powerful techniques:
Capture their information with your post-click landing page and start sending them informative content that proves your authority.
If they don’t convert, use retargeting software to draw them back until they do.
When you get started with Google, though, your chance of leapfrogging all the organic results on a search engine results page grows exponentially, and it grows easier too. There’s no endless search for links that will bump your page up just a little bit; there’s no poring over keyword density on your post-click landing page. Start running ads and boost the odds people see you first thing, on a page like this, where organic results don’t even appear until below the fold.
The biggest difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent.
On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives. They’re looking for baby pictures and vacation photos and family updates. And when you advertise to someone who doesn’t want to be advertised to, there’s a better chance you get tuned out.
On the search network, though, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people who are looking for something specific.
At Elite Marketing Channel, we take a truly customer-centric approach to how we help optimize your brand’s online presence. Utilizing the most advanced and cutting-edge methodology and techniques, we’re able to get your brand to market faster and create a lasting impact every time.
We utilize design thinking to understand your unique, targeted audience and then take a deep dive into their needs, wants, and desires to create campaigns that fill their needs before realizing they have them.
Our agile development approach allows our team to develop and create dynamic, fully immersive Google ad campaigns by using the right keywords prospects are searching on Google. Our skilled copywriter comes up with the headlines, taglines, and more.
We then launch the campaign making sure everything is set to go. The goal of the campaign is to send more people to your website, resulting in more leads or sales. We keep tweaking the ad in order to effectively bring down the cost per click and to make sure we are using the right keywords or demographics.
Luckily Google makes everything straightforward and easy to understand. Find out basic information like clicks, impressions, keywords budget, etc., or get even more granular with a Google Analytics integration. It allows you to see exactly how visitors are behaving on your website — right down to what they clicked, where they went next, and how long they’re spending there.
Fill out the form with your information and what services you need help with. We’re excited to help you!
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